Sustain Local 2016: Full Schedule

Join us for a national conversation about local journalism sustainability issues – including business model disruption, revenue, emerging technologies and more.

11:00am EDT

Monetization strategies: Diversify your revenue by thinking creatively about what you can sell

Mark Effron will moderate a discussion about diversifying your revenue streams and "finding your trampoline," featuring:

Celeste LeCompte, Director of Business, ProPublica
Anastasia Cole Plakias, Brooklyn Grange

Moderators

Mark Effron

Clinical Specialist, School of Communication and Media, Montclair State University

Mark Effron is a clinical specialist in the School of Communication and Media, where he teaches as well as coordinates the multi-platform newsroom in the new state-of-the-art headquarters for the school. Before that, Mark was an adjunct at Montclair State as well as a full time faculty... Read More →

Speakers

Celeste LeCompte

Director of Business Development, ProPublica

Celeste LeCompte is a media entrepreneur and journalist with a special focus on innovation, sustainable business and open technologies. She has advised on product development and content strategy for numerous media companies, nonprofits and corporate clients. LeCompte previously... Read More →

Anastasia Cole Plakias

Vice President & Founding Partner, Brooklyn Grange

Anastasia Cole Plakias is co-founder and Vice President of Brooklyn Grange Rooftop Farm. A published writer and photographer, Anastasia is a passionate and outspoken crusader for fresh, healthy foods and greener, more sustainable cities. Her love of food began early, cooking up elaborate... Read More →

Friday October 7, 2016 11:00am - 12:00pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Strategy

11:00am EDT

Nonprofit business models: How 501(c)3 news organizations are finding sustainability

Professor Marc Rosenweig Montclair State University's School of Communication and Media will moderate a discussion about how 501(c)3 nonprofit business models are finding sustainability, featuring:

John Mooney, Founding Editor and Education Writer, NJ Spotlight
Rebecca Ross, COO, Chalkbeat
Sue Cross, CEO and Executive Director, Institute for Nonprofit News

Moderators

Marc Rosenweig

Associate Professor, Montclair State University

Marc Rosenweig is associate professor of Television and Digital Media at Montclair State University. He spent more than three decades as a television reporter, producer, executive producer and program executive. He was a member of program management teams that launched CNBC and the... Read More →

Speakers

Sue Cross

Executive Director, Institute for Nonprofit News

Sue Cross directs INN services and programs to support innovation, growth and sustainability in members' public interest news organizations. She joined INN in September 2015 after running Cross Strategy, helping companies and causes build revenue, craft alliances and leverage strategic... Read More →

John Mooney

CEO, Founding Editor, and Education Writer, NJ Spotlight

Before founding NJ Spotlight in 2009, John Mooney covered education in New Jersey for 15 years as a reporter for The Newark Star-Ledger and The Bergen Record and as a contributing writer for The New York Times. He has won numerous state and national awards, including honors from the... Read More →

Rebecca Ross

Chief Operating Officer, Chalkbeat

Rebecca Ross is Chalkbeat’s Chief Operating Officer. Rebecca has over fifteen years of experience designing innovative programs and products that create social impact and building the capacity of organizations that execute them. She has been a Vice President at ideas42 and Seedco... Read More →

Friday October 7, 2016 11:00am - 12:00pm EDT
Room 3 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Business Models

1:30pm EDT

Attracting new money: How local outlets can capture national marketing dollars

Maribeth Papagua, Executive-in-Residence, BIA/Kelsey
David Card, Research Director, StreetFight

(Moderated by TBA)

Speakers

David Card

Research Director, Street Fight

David is an industry analyst who has been following the intersection of technology, media, and consumer behavior for over 25 years at Gigaom Research, Jupiter Research, IDC, and Forrester. He was previously a research VP for Gigaom, where he helped pioneer a premium research service... Read More →

Maribeth Papuga

Executive-in-Residence, BIA/Kelsey

Maribeth Papuga, a 25-year media, marketing and advertising veteran, serves as executive in residence to BIA/Kelsey. She advises the company and participates in its practice areas including industry coverage, research, consulting, and forecasting projects related to local media strategy... Read More →

Friday October 7, 2016 1:30pm - 2:30pm EDT
Room 1 (Main Room) University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Advertising

1:30pm EDT

Revenue Diversity: The importance of building a pipeline of consumer revenue

Mary Barr Mann, cofounder and editor of the Village Green, will moderate a discussion about the importance of diverse revenue streams and customer revenue pipelines, featuring:

Mary Walter-Brown, Publisher, Voice of San Diego
Tim Griggs, Innovator in Residence, Knight Center for Journalism in the Americas; and Center for Cooperative Media

Moderators

Mary Barr Mann

Cofounder and editor, Village Green

Mary is the cofounder and editor of the Village Green, serving the communities of Maplewood and South Orange in New Jersey. She was editor of Maplewood Patch from October 2009 through May 2012. She formerly worked at the Springfield Avenue Partnership and for and with other area... Read More →

Speakers

Mary Walter Brown

Publisher, COO, Voice of San Diego

Mary is the publisher and Chief Operations Officer at Voice of San Diego. She is also a consultant, a mom, and a problem-solver. She oversees the Voice of San Diego's marketing, development and civic engagement strategies, focusing on raising awareness and building diverse and sustainable... Read More →

Tim Griggs

Local/national partnerships liason, Center for Cooperative Media

Innovator in Residence at the Knight Center for Journalism in the Americas and University of Texas at Austin School of Journalism. Passionate digital media leader dedicated to creating business models to support purpose-driven journalism.Tim Griggs is an independent consultant and... Read More →

Lance Knobel

Cofounder & Editor, Berkeleyside

Lance Knobel (co-founder of Berkeleyside.com) is an international consultant and professional writer. In 1999-2000 he was director of the Programme of the Annual Meeting of the World Economic Forum in Davos. He was also editor-in-chief and managing director of World Link, the magazine... Read More →

Friday October 7, 2016 1:30pm - 2:30pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Strategy

1:30pm EDT

New Jersey's $2 billion question: It's time to reimagine public media

Margarethe Laurenzi, Director of Leadership and Grantmaking at the Community Foundation of New Jersey, will lead a panel discussion on New Jersey's upcoming spectrum auction and how we might use the money to reimagine the future of public media, featuring:

Chris Daggett, President and CEO, Geraldine R. Dodge Foundation
Craig Aaron, President and CEO, Free Press

Moderators

Margarethe Laurenzi

Director of Leadership, Grantmaking, and Engagement, Community Foundation of New Jersey

Laurenzi comes to CFNJ from the Rutgers University Foundation where she was a Development Officer in its Corporate & Foundation Relations office. In her new role, she will guide CFNJ’s leadership grantmaking and work with its family of foundations to find and implement effective... Read More →

Speakers

Craig Aaron

President & CEO, Free Press

Craig has led Free Press and the Free Press Action Fund since 2011. For more than a decade, he has been a leader in major campaigns to safeguard Net Neutrality, stop media mergers and consolidation, oppose unchecked surveillance, defend public media and sustain quality journalism... Read More →

Chris Daggett

President & CEO, Dodge Foundation

Chris Daggett has been a respected leader in New Jersey’s nonprofit world for nearly 20 years, serving on a number of boards, including the Schumann Fund for New Jersey, Regional Plan Association, and The Trust for Public Land. As the independent candidate for governor in 2009... Read More →

Friday October 7, 2016 1:30pm - 2:30pm EDT
Room 3 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Strategy, Future | Future, Strategy, Future

2:30pm EDT

Building a revenue strategy: Make sure you've got a foundation for success

Travis Hardman, COO of the Daily Voice, will moderate a discussion about the importance of building a strong foundation when constructing a revenue strategy, featuring:

Eleanor Cippel, Coats2Coats
Kenny Katzgrau, Broadstreet Ads
Emily Lowery, Magic City Media

Moderators

Travis Hardman

COO, Daily Voice

Travis is the Chief Operating Officer at the Daily Voice. He uses technology to solve problems and help businesses meet their goals. He's a generalist with a comprehensive knowledge of best practices around web product development. He specializes in achieving business outcomes through... Read More →

Speakers

Eleanor Cippel

Lead Consultant, Coats2Coats

With extensive local media experience (digital, print, cable) Eleanor Cippel is skilled at both high level strategy and street level execution in all revenue segments, sales, marketing, training and business development. As Senior Vice President of Advertising and Marketing for... Read More →

Kenny Katzgrau

Founder & CEO, Broadstreet

Startup bootstrapper, software engineer, speaker and open source developer with business sense and an imagination. Winner of StartupWeekend NYC, speaker at Wordcamp NYC, CICON, Hack and Tell NYC,Founder of GetSparks.org, the CodeIgniter Package Repository, and Engineer on the popular... Read More →

Emily Lowery

Founder & CEO, Magic City Media

Founder, Magic City Media

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 3 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Strategy

2:30pm EDT

Events: Lessons from building a revenue and engagement strategy IRL

Professor Kelly Whiteside of Montclair State University's School of Communication and Media will moderate a discussion about the value of leveraging events to build a revenue and engagement strategy in real life (IRL), featuring:

Chris Krewson, Editor, Billy Penn
Liz Kelly Nelson, Director, Events and Strategic Consumer Engagement, USA TODAY Network

Moderators

Kelly Whiteside

Assistant Professor of Sports Media and Journalism, Montclair State University

Kelly Whiteside brings her experience as a sports journalist into the classroom, focusing on critical issues in sport and their impact on society. At USA Today, she was the lead Olympics writer, World Cup soccer writer and the national college football writer. Prior to USA Today... Read More →

Speakers

Chris Krewson

Editor, Billy Penn

Chris Krewson is the Editor of BillyPenn. He’s the former executive editor, online of The Philadelphia Inquirer, where he worked from 2007-2010, leading the digital efforts of Pennsylvania’s largest newspaper. While at the Inquirer, Chris launched a quick-response breaking news... Read More →

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 1 (Main Room) University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Engagement, Strategy, Events

2:30pm EDT

The importance of engagement: How investing in a deep audience connection can pay dividends

A discussion about the value and importance of engagement with your audience, moderated by Keith Hammonds of Solutions Journalism Network, featuring:

Chris Satullo, Principal, Keystone Civic Ventures
Terry Paris Jr., Digital production and engagement, ProPublica
Carrie Brown , Director, Social Journalism Program, CUNY Graduate School of Journalism

Moderators

Keith Hammonds

President & COO, Solutions Journalism Network

Keith Hammonds is the President & COO at Solutions Journalism Network, a new non-profit organization that builds the capacity for rigorous reporting on the responses to urgent social issues.Keith comes to the Solutions Journalism Network from Ashoka, where he started and led the News... Read More →

Speakers

Carrie Brown

Director of Social Journalism, CUNY Graduate School of Journalism

Dr. Carrie Brown heads the CUNY J-School’s new M.A. in Social Journalism program. She was most recently an associate professor of journalism at the University of Memphis, where she earned recognition in 2014 as the national Educator of the Year from the Association for Education... Read More →

Terry Parris, Jr.

Community Editor, ProPublica

Terry is ProPublica's community editor. Prior to joining ProPublica, he led digital production and engagement at WDET 101.9 FM, NPR’s affiliate in Detroit.

Chris Satullo

Principal, Keystone Civic Ventures, LLC

Before working at Keystone Civic Ventures, Chris led the newsroom at WHYY, growing it from 20 or so to 50-plus employees. Launched the NewsWorks.org local news website in 2010, to feature coverage by WHYY newsroom plus a network of partners, bloggers and freelance contributors. Launched... Read More →

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Engagement, Strategy

3:45pm EDT

Spotlight on local news entrepreneurs

Professor Tara George of Montclair State University's School of Communication and Media will moderate a panel that focuses on local news entrepreneurs and the different ways each of them is working toward sustainability both at home and on the job, featuring:

Josh Fenton, CEO, GoLocal24.com
Andaiye Taylor, Founder, Brick City Live
Michael Shapiro, CEO, TAPinto.net
John Ward, Founder, Red Bank Green
Traven Rice , Co-Founder and Publisher, The Lo-Down
Liena Zagare , Publisher and Editor-in-Chief, Corner Media Group

Speakers

Josh Fenton

CEO & Cofounder, GoLocal24

Josh Fenton has a track record of success as an entrepreneur and has successfully launched and grown communications and media concerns. In 2010, he co-founded and launched GoLocalProv, the first digital platform of GoLocal24 – a digital media firm. Since then, GoLocal24 has launched... Read More →

Traven Rice

Cofounder & Arts Editor, The Lo-Down

Traven is the co-founder and arts editor at Lo-Down Productions LLC. We publish local news at www.TheLoDown.nyc. We profile people in the neighborhood and cover crime, politics, events, arts, real estate and restaurants on the Lower East Side of Manhattan.She is also a filmmaker based... Read More →

Mike Shapiro

CEO & Publisher, TAPinto.net

Hyperlocal media expert. Hyperlocal news entrepreneur and attorney. I currently own and operate TAPinto.net, http://www.tapinto.net, a network of more than 50 all-online hyperlocal newspaper franchises in New Jersey and New York with more than 4M readers. We are currently franchising... Read More →

Andaiye Taylor

Founder & Publisher, Brick City Live

Founded and edit a hyperlocal news site and social media properties that cover business, entrepreneurship, arts, entertainment, politics, and lifestyle in Newark, New Jersey’s most populous city. Brick City Live is as much an experiment in local news sustainability as it is a digital... Read More →

John Ward

Founder & Publisher, Red Bank Green

Over his three decades in the news business, site founder John T. Ward has worked as a reporter at the Asbury Park Press and the Star-Ledger and as a magazine freelancer. He serves as publisher and editor.

Friday October 7, 2016 3:45pm - 4:45pm EDT
Room 1 (Main Room) University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Business Models