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Revenue [clear filter]
Friday, October 7
 

2:30pm EDT

Events: Lessons from building a revenue and engagement strategy IRL

Professor Kelly Whiteside of Montclair State University's School of Communication and Media will moderate a discussion about the value of leveraging events to build a revenue and engagement strategy in real life (IRL), featuring:

Chris Krewson
, Editor, Billy Penn 
Liz Kelly Nelson, Director, Events and Strategic Consumer Engagement, USA TODAY Network



Moderators
avatar for Kelly Whiteside

Kelly Whiteside

Assistant Professor of Sports Media and Journalism, Montclair State University
Kelly Whiteside brings her experience as a sports journalist into the classroom, focusing on critical issues in sport and their impact on society. At USA Today, she was the lead Olympics writer, World Cup soccer writer and the national college football writer. Prior to USA Today... Read More →

Speakers
avatar for Chris Krewson

Chris Krewson

Editor, Billy Penn
Chris Krewson is the Editor of BillyPenn. He’s the former executive editor, online of The Philadelphia Inquirer, where he worked from 2007-2010, leading the digital efforts of Pennsylvania’s largest newspaper. While at the Inquirer, Chris launched a quick-response breaking news... Read More →


Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 1 (Main Room) University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043