Sustain Local 2016: Full Schedule

Join us for a national conversation about local journalism sustainability issues – including business model disruption, revenue, emerging technologies and more.

11:00am EDT

Monetization strategies: Diversify your revenue by thinking creatively about what you can sell

Mark Effron will moderate a discussion about diversifying your revenue streams and "finding your trampoline," featuring:

Celeste LeCompte, Director of Business, ProPublica
Anastasia Cole Plakias, Brooklyn Grange

Moderators

Mark Effron

Clinical Specialist, School of Communication and Media, Montclair State University

Mark Effron is a clinical specialist in the School of Communication and Media, where he teaches as well as coordinates the multi-platform newsroom in the new state-of-the-art headquarters for the school. Before that, Mark was an adjunct at Montclair State as well as a full time faculty... Read More →

Speakers

Celeste LeCompte

Director of Business Development, ProPublica

Celeste LeCompte is a media entrepreneur and journalist with a special focus on innovation, sustainable business and open technologies. She has advised on product development and content strategy for numerous media companies, nonprofits and corporate clients. LeCompte previously... Read More →

Anastasia Cole Plakias

Vice President & Founding Partner, Brooklyn Grange

Anastasia Cole Plakias is co-founder and Vice President of Brooklyn Grange Rooftop Farm. A published writer and photographer, Anastasia is a passionate and outspoken crusader for fresh, healthy foods and greener, more sustainable cities. Her love of food began early, cooking up elaborate... Read More →

Friday October 7, 2016 11:00am - 12:00pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Strategy

1:30pm EDT

Revenue Diversity: The importance of building a pipeline of consumer revenue

Mary Barr Mann, cofounder and editor of the Village Green, will moderate a discussion about the importance of diverse revenue streams and customer revenue pipelines, featuring:

Mary Walter-Brown, Publisher, Voice of San Diego
Tim Griggs, Innovator in Residence, Knight Center for Journalism in the Americas; and Center for Cooperative Media

Moderators

Mary Barr Mann

Cofounder and editor, Village Green

Mary is the cofounder and editor of the Village Green, serving the communities of Maplewood and South Orange in New Jersey. She was editor of Maplewood Patch from October 2009 through May 2012. She formerly worked at the Springfield Avenue Partnership and for and with other area... Read More →

Speakers

Mary Walter Brown

Publisher, COO, Voice of San Diego

Mary is the publisher and Chief Operations Officer at Voice of San Diego. She is also a consultant, a mom, and a problem-solver. She oversees the Voice of San Diego's marketing, development and civic engagement strategies, focusing on raising awareness and building diverse and sustainable... Read More →

Tim Griggs

Local/national partnerships liason, Center for Cooperative Media

Innovator in Residence at the Knight Center for Journalism in the Americas and University of Texas at Austin School of Journalism. Passionate digital media leader dedicated to creating business models to support purpose-driven journalism.Tim Griggs is an independent consultant and... Read More →

Lance Knobel

Cofounder & Editor, Berkeleyside

Lance Knobel (co-founder of Berkeleyside.com) is an international consultant and professional writer. In 1999-2000 he was director of the Programme of the Annual Meeting of the World Economic Forum in Davos. He was also editor-in-chief and managing director of World Link, the magazine... Read More →

Friday October 7, 2016 1:30pm - 2:30pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Strategy

1:30pm EDT

New Jersey's $2 billion question: It's time to reimagine public media

Margarethe Laurenzi, Director of Leadership and Grantmaking at the Community Foundation of New Jersey, will lead a panel discussion on New Jersey's upcoming spectrum auction and how we might use the money to reimagine the future of public media, featuring:

Chris Daggett, President and CEO, Geraldine R. Dodge Foundation
Craig Aaron, President and CEO, Free Press

Moderators

Margarethe Laurenzi

Director of Leadership, Grantmaking, and Engagement, Community Foundation of New Jersey

Laurenzi comes to CFNJ from the Rutgers University Foundation where she was a Development Officer in its Corporate & Foundation Relations office. In her new role, she will guide CFNJ’s leadership grantmaking and work with its family of foundations to find and implement effective... Read More →

Speakers

Craig Aaron

President & CEO, Free Press

Craig has led Free Press and the Free Press Action Fund since 2011. For more than a decade, he has been a leader in major campaigns to safeguard Net Neutrality, stop media mergers and consolidation, oppose unchecked surveillance, defend public media and sustain quality journalism... Read More →

Chris Daggett

President & CEO, Dodge Foundation

Chris Daggett has been a respected leader in New Jersey’s nonprofit world for nearly 20 years, serving on a number of boards, including the Schumann Fund for New Jersey, Regional Plan Association, and The Trust for Public Land. As the independent candidate for governor in 2009... Read More →

Friday October 7, 2016 1:30pm - 2:30pm EDT
Room 3 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Strategy, Future | Future, Strategy, Future

2:30pm EDT

Building a revenue strategy: Make sure you've got a foundation for success

Travis Hardman, COO of the Daily Voice, will moderate a discussion about the importance of building a strong foundation when constructing a revenue strategy, featuring:

Eleanor Cippel, Coats2Coats
Kenny Katzgrau, Broadstreet Ads
Emily Lowery, Magic City Media

Moderators

Travis Hardman

COO, Daily Voice

Travis is the Chief Operating Officer at the Daily Voice. He uses technology to solve problems and help businesses meet their goals. He's a generalist with a comprehensive knowledge of best practices around web product development. He specializes in achieving business outcomes through... Read More →

Speakers

Eleanor Cippel

Lead Consultant, Coats2Coats

With extensive local media experience (digital, print, cable) Eleanor Cippel is skilled at both high level strategy and street level execution in all revenue segments, sales, marketing, training and business development. As Senior Vice President of Advertising and Marketing for... Read More →

Kenny Katzgrau

Founder & CEO, Broadstreet

Startup bootstrapper, software engineer, speaker and open source developer with business sense and an imagination. Winner of StartupWeekend NYC, speaker at Wordcamp NYC, CICON, Hack and Tell NYC,Founder of GetSparks.org, the CodeIgniter Package Repository, and Engineer on the popular... Read More →

Emily Lowery

Founder & CEO, Magic City Media

Founder, Magic City Media

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 3 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Strategy

2:30pm EDT

Events: Lessons from building a revenue and engagement strategy IRL

Professor Kelly Whiteside of Montclair State University's School of Communication and Media will moderate a discussion about the value of leveraging events to build a revenue and engagement strategy in real life (IRL), featuring:

Chris Krewson, Editor, Billy Penn
Liz Kelly Nelson, Director, Events and Strategic Consumer Engagement, USA TODAY Network

Moderators

Kelly Whiteside

Assistant Professor of Sports Media and Journalism, Montclair State University

Kelly Whiteside brings her experience as a sports journalist into the classroom, focusing on critical issues in sport and their impact on society. At USA Today, she was the lead Olympics writer, World Cup soccer writer and the national college football writer. Prior to USA Today... Read More →

Speakers

Chris Krewson

Editor, Billy Penn

Chris Krewson is the Editor of BillyPenn. He’s the former executive editor, online of The Philadelphia Inquirer, where he worked from 2007-2010, leading the digital efforts of Pennsylvania’s largest newspaper. While at the Inquirer, Chris launched a quick-response breaking news... Read More →

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 1 (Main Room) University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Engagement, Strategy, Events

2:30pm EDT

The importance of engagement: How investing in a deep audience connection can pay dividends

A discussion about the value and importance of engagement with your audience, moderated by Keith Hammonds of Solutions Journalism Network, featuring:

Chris Satullo, Principal, Keystone Civic Ventures
Terry Paris Jr., Digital production and engagement, ProPublica
Carrie Brown , Director, Social Journalism Program, CUNY Graduate School of Journalism

Moderators

Keith Hammonds

President & COO, Solutions Journalism Network

Keith Hammonds is the President & COO at Solutions Journalism Network, a new non-profit organization that builds the capacity for rigorous reporting on the responses to urgent social issues.Keith comes to the Solutions Journalism Network from Ashoka, where he started and led the News... Read More →

Speakers

Carrie Brown

Director of Social Journalism, CUNY Graduate School of Journalism

Dr. Carrie Brown heads the CUNY J-School’s new M.A. in Social Journalism program. She was most recently an associate professor of journalism at the University of Memphis, where she earned recognition in 2014 as the national Educator of the Year from the Association for Education... Read More →

Terry Parris, Jr.

Community Editor, ProPublica

Terry is ProPublica's community editor. Prior to joining ProPublica, he led digital production and engagement at WDET 101.9 FM, NPR’s affiliate in Detroit.

Chris Satullo

Principal, Keystone Civic Ventures, LLC

Before working at Keystone Civic Ventures, Chris led the newsroom at WHYY, growing it from 20 or so to 50-plus employees. Launched the NewsWorks.org local news website in 2010, to feature coverage by WHYY newsroom plus a network of partners, bloggers and freelance contributors. Launched... Read More →

Friday October 7, 2016 2:30pm - 3:30pm EDT
Room 2 University Hall 7th Floor, 1 Normal Avenue, Montclair, NJ 07043

Revenue, Diversity, Engagement, Strategy